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15
Abercrombie & Fitch
Campaign
First Instinct.
Abercrombie & Fitch was already selling one of the world's most successful fragrances, Fierce, when it decided to launch a new fragrance line for men and women. A&F turned to Bruce Asbury to direct and produce their first global fragrance campaign. The campaign for First Instinct print, digital and television. Photographer and DP John Urbano.
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