Abercrombie & Fitch, infamous for many things, also published the A&F Quarterly, a 212 page all-in-one editorial, pictorial and catalog photographed by Bruce Weber. A&F CEO, Mike Jeffries, creative director Sam Shahid (Shahid & Co.) and editor Tyler Brûlé (Wallpaper), enlisted Bruce Asbury to produce and oversee the magalog. Almost 30 issues in total, including 1 limited edition and 2 never before released issues, the A&F Quarterly was both notorious and iconic while in the process of making Abercrombie & Fitch a household name. Often mimicked, but never duplicated, the A&F Quarterly left its mark on pop-culture and continues to inspire legions of magalogs today.